Managing Media and Public Relations

40 Hours of POST credit.
As public demand for real-time information -especially during critical incidents- increases, public safety agencies are struggling to prepare their Public Information Officers (PIOs) to handle multiple inquiries, present on-camera interviews, write concise media releases, and manage public relations. This course is designed provide PIOs, Chief Executives, and other agency members who may interact with the media with the technical skills needed to: respond to media inquiries; write and issue news releases, fact sheets, and other informational materials; coordinate press conferences; and manage emergency scenes. The course includes case studies and practical exercises, and is designed for basic, intermediate, and advanced public information officers, as well as other public safety staff who may interact with the media.